Customer Complaints? Improve your Reputation with ISO 9001

What is ISO 9001?

There is a reason why ISO 9001 is the most popular ISO standard globally and that is because it comes with many benefits and is sure to improve your company in many ways. ISO 9001 is the internationally recognised standard for quality management systems and its focus is to regulate processes that your company may already have in place to improve the overall standard of the products or services delivered, ensuring better customer satisfaction.

The standard is applicable to a broad range of organisations in different industries. For example, the quality management standard is popular in manufacturing and construction.

In manufacturing, it is not uncommon for mistakes to occur when a repetitive process is being repeated constantly and human error is something that will always exist. However, ISO 9001 focuses on improving your existing processes to minimise risk and reduce errors. After all, no business wants to waste money by producing a product in batches only to realise there is a fault.

In construction, ISO 9001 is popular because it is a very competitive industry with firms often obtaining as many accreditations as possible. As many construction companies wish to tender for work or win public sector contracts, the standard comes in extremely useful as it will enable your construction business to qualify for these. Typically, the standard is in fact a requirement in order to be considered for the tender in the first place.

Making Customers a Priority

To be sure that customers are happy with the product or services they are receiving from a company, employees must provide good customer service. Without good customer service, poor feedback is more likely and your organisation may find itself with a bad reputation.

A better-trained employee creates a better experience for your customers. In-depth staff training is crucial and encouraged as part of ISO 9001 to ensure that the service is the best standard it can be. Ongoing employee training also helps cultivate talent from within your business, by retraining employees on current skills, you can increase productivity by preventing errors.

Word of Mouth

Living in a digital world, we see reviews online and on social media and it is so easy for people to have a bad impression of your business. ISO 9001 will ensure that your employees are able to fulfill your customer’s needs to the best ability, which will create a good conversation around your name.

How ISO 9001 Benefits Your Customers

Due to the fact that ISO 9001 is recognised worldwide, many customers will understand the benefits of working with companies that are ISO 9001 certified. In fact, some customers will only choose to do business with certified companies as it provides them with peace of mind that your management systems are constantly assessed and improved.

Some of the many advantages that ISO 9001 offers include:

  • Reduced errors
  • Improved communications
  • Better quality products and services
  • More reliable production scheduling and delivery
  • Improved customer satisfaction

It’s no wonder that the benefits above help a customer make an informed decision about whether or not they want to work with your company.

The beauty of the ISO 9001 standard means that emphasis is placed on a strong customer focus. Customers are more inclined to choose your business over another time and time again if they feel they are getting a quality product or service and if they feel valued. It really is that simple!

Getting Started with ISO

If you want to boost productivity within your company and demonstrate your ability to meet your customer’s and employee requirements, then becoming certified in ISO 9001 will work for you.

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